Your one-stop party shop, David’s Bridal in Rockford, IL serves brides, bridal parties, prom, and special occasion customers in and around Belvidere, Cherry Valley, and Loves Park, Illinois.
Founded in 1950, David's is the largest bridal and occasion store in America, with 300 locations staffed with expert stylists. Outfit your big day (and every day!) with our amazing assortment of dresses (available in petite, plus, and tall), accessories, shoes, and gifts. The David's Bridal Customization Lounge offers on-site alterations and tailoring. We invite you to see how our artisans can work their magic on almost any garment in your wardrobe, from wedding dresses to jeans. Whatever the piece, we'll personalize it to fit you like a dream.
Let’s try on dresses! Make an appointment today!
Our bridal dresses, bridesmaid dresses, and feminine party looks are designed in the most popular fabrics (we are loving lace and satin!), colors and silhouettes, from mermaid dresses to ball gowns to fabulous short styles. Our inclusive sizes are based on thousands of real women’s measurements and range from petite to plus size up to 30W, so every woman can walk down the aisle, or make an entrance at any event, in the dress of her dreams.
If you are looking for an affordable wedding dress, you’ve found the perfect bridal boutique. At David’s Bridal shop we have gowns for any size budget. Check out our:
We have everything you need to complete your head-to-toe look, from shoes and handbags to jewelry and headpieces. We also have expert alterations artisans in every store to make sure your dress or any garment in your closet is a perfect fit, whether you purchased it at David’s Bridal or not.
David’s Bridal offers the largest selection of dresses;
Looking for wedding vendors for your big day? PearlOpens a new window by David's is a vendor directory that pairs local wedding vendors with real brides, just like you.
We invite you to make an appointment or walk in to browse dresses and accessories for brides and every member of the bridal party. All David’s stores feature exclusive designer collections by David’s Bridal, Oleg Cassini, Galina Signature, Melissa Sweet, and DB Studio. Please visit or call us for details or feel free to book an appointment online now.
what our customers are saying
amazing service! i believe maria helped me today and she was incredible, found the PERFECT dress < 3
Great service! Very affordable and very lovely staff!
what you’ll find here
An array of gowns for every bridal style, from our suite of exclusive designers.
Mix-and-match dresses that make it easier to put together your bridal party.
Styles for any event worth celebrating, from date night to prom to quinceañera.
Head to toe flourishes, from dazzling jewelry to designer shoes you will only find here.
Inhouse specialists to customize your dress - or your everyday clothes!