We live for coffee, pet videos, and celebrations! What started in 1950 as a single Florida bridal salon has grown into an international destination for weddings, proms, quinceañeras, and more. We know a bit about making dreams come true—one in three brides in the U.S. purchases her dress from us—and we can’t wait to help you get ready for the big event, party, gala, shindig, or soirée.
From Friday nights out to once-in-a-lifetime weddings, quinceañeras to anniversary dinners, we exist for magical moments.
Exclusive designs, exceptional value, more sizes for every body, best-in-class partners—discover the ways we can make your occasions all the more special.
We’re friendly experts, super celebrators, great listeners, budget optimizers, and stress relievers. In other words, we make magic happen for our customers every single day, and we love it.
Love wins when love is for everyone. Our goal is to build a workforce that is representative of the customers we serve, and where all forms of diversity are celebrated and seen as valuable.
There’s always something to celebrate! Everything we do starts with a foundation of excellence—and you in mind. We have a thirst for getting better and aim to have fun along the way.
We've partnered with nonprofit organizations that serve, support, and celebrate heroes—frontline workers, first responders, active military, veterans, and more—in every community.
all thatand so much more