Frontline Fierce by David's Bridal

frontline fierce workers collage
frontline fierce workers collage
frontline fierce workers collage
woman in green dress holding a clutch and smiling

our pledge

$100,000 in donations

100 dresses a week for those who serve

1,000 hours of employee volunteer time

frontline fierce video image
frontline fierce video image
frontline fierce video image
frontline fierce video image

serving those who serve others

We’ve partnered with nonprofit organizations that serve, support, and celebrate heroes—frontline workers, first responders, active military, veterans, and more—in every community.

our heroes

frontline worker wearing face mask and carrying machine

Ashley

EMERGENCY DEPARTMENT NURSE

 

“You have to be flexible. There’s something going on every moment.”

bus driver sitting behind wheel and waving

Antoinette

SCHOOL BUS DRIVER

 

“My favorite part of my job is watching my children grow up”

doctor standing with stethoscope around neck

Lydia

U.S. NAVY ENSIGN & FUTURE NAVY DOCTOR

 

“Frontline workers show up with bravery and hope every single day.”

woman wearing face mask

Lindsay

EMERGENCY DEPARTMENT ASSISTANT NURSE MANAGER

 

“My favorite part about being a nurse is caring for patients.”

woman smiling and standing next to fire truck

Mandy

SCHOOL NURSE, PEDIATRIC NURSE & VOLUNTEER FIREFIGHTER

 

“Both my dad and brother are firefighters. It’s part of our family.”

frontline worker wearing face mask

Lauren

CARDIOLOGY NURSE

 

“We show up every day to provide the care that we would want for our families.”

“ Working with kids is my favorite. I love watching them grow over the years and establish their identities."

—MANDY, SCHOOL NURSE & VOLUNTEER FIREFIGHTER

woman smiling with stethoscope in ears
woman smiling with stethoscope in ears
woman smiling with stethoscope in ears
woman smiling with stethoscope in ears

proudly supporting

Interested in becoming a Frontline Fierce partner? Contact usOpens a new window.

“ I loved using my skills and experiences to help my community during such an unpredictable and difficult time."

—LYDIA, U.S. NAVY ENSIGN & FUTURE NAVY DOCTOR

woman wearing pant suit sitting in chair
woman wearing pant suit sitting in chair
woman wearing pant suit sitting in chair
woman wearing pant suit sitting in chair