David’s Bridal is moving forward with new ownership that stands behind our vision and our promise.
July 20, 2023
You, our valued guests, continue to drive us to be our very best, to deliver every order, and to create the best experience for one of the most important moments in your life. David’s was built on a singular premise: We are dream makers and we make dreams happen. We are there to serve you for all of your life's events.
Over the last few years, we set out to deliver on this promise in new and innovative ways. We expanded our offerings, served you in more ways than ever, and ensured that we had more inventory and faster lead times than our competitors. It has remained clear that you continue to think of us for your big moments, whether that was being a bride, bridesmaid, mother of the bride, your first prom, or a date night out.
The wedding industry and our company have faced a significant amount of disruption due to the lingering impacts of COVID, which led to our recent restructure. Through it all, our belief in the potential of the industry and the magic of David's has not wavered.
Throughout this process our focus remained on you, as it always does. We have worked tirelessly to fulfill and deliver orders as usual, and the team hasn't missed a beat. At the same time, we knew we had to prepare for the future. We had to evolve and focus on ensuring that our nearby stores and our website were optimized to serve all customers, no matter their location. A promise is a promise, and we keep our promises.
We successfully finalized a sale process, and we're moving forward with new ownership that stands behind our vision and our promise. Our new ownership appreciates our strong market position and recognizes how a dream maker will stop at nothing to serve.
So today, I believe we're better than ever, and we're only just beginning. We are taking a new shape that brings the best parts of the David’s you know and love and incorporates them with a fresh perspective.
We are working to expand our presence beyond our stores with our online marketplace, Pearl by David’s; pop-ups; and shops in shops in partnership with other retailers.
We are leveraging all of the insights that we've gleaned from decades of building deep relationships with you to reimagine our role as a nation's leading bridal and special occasion authority.
We have a clear vision for the future: to provide you with incredible value by combining innovative fashion, fit, quality, and price.
David’s is here to stay and it's our pleasure to serve you.
Our Dream Center is open and available 24 hours a day, 7 days a week. If you are a Diamond Member, please feel free to reach out to our Diamond Desk at 1-877-714-7766. If you have questions about an existing order or the status of your alterations, text HELLO to 38201, email email@example.com or call 1-844-400-3222. International customers, please email firstname.lastname@example.org.
I believe we're better than ever, and we're only just beginning.
We look forward to seeing you soon, both in our stores and online, and we are ready to welcome you in and reintroduce you to David's.