Up to $500 off wedding dresses +
extra 10% off at appt with Diamond
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*Ends 3/9/21. Price as marked online. Discount taken at register in store. Details.

Up to 40% off wedding dresses   |   
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*Ends 6/21/21. Price as marked online. Discount taken at register in store. Details.

Up to $400 off wedding dresses  |  
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*Ends 11/1/21. Price as marked online. Discount taken at register in store. Details.

CELEBRATE SALE   |   
Up to $200 off select wedding dresses
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*Ends 7/5/21. Price as marked online. Discount taken at register in store. Details.

made

 for you

Beautifully crafted
and perfectly priced
gowns to fit your style
and budget

SHOP ALL WEDDING DRESSES


made

 for you

Beautifully crafted and
perfectly priced gowns to
fit your style and budget

SHOP ALL WEDDING DRESSES



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The Most Beautiful Bridal Trends
Looking for wedding dress inspiration? You’ve come to the right place. We make choosing your perfect gown easy with our comprehensive Brides Guides and Look Books. Full of bridal tips, gorgeous pictures of brides and breathtaking wedding dress ideas, they’ll walk you through all the latest looks right off the runway.

A Wedding Dress Guide for Every Bride
Choosing the dress of your dreams can be overwhelming. With so many incredible styles to pick from, where does one begin? Finding a dress you adore starts with some basic information. Our Silhouette Guide explains some of the specialized fashion terms you’ll encounter while shopping. What’s the difference between an A-line gown and a princess cut? What about mermaid and trumpet dresses? You want a dress that works with your unique body to make you feel stunningly beautiful, so our Petite and Plus Size guides are full of bridal ideas and suggestions to suit every body.