SPONSOR. This David’s Bridal #FrontlineFierce Dress Contest (“Contest") is sponsored by David's Bridal, LLC, 1001 Washington Street, Conshohocken, Pennsylvania, 19428 ("Sponsor"). The Contest is in no way sponsored, endorsed or administered by, or in association with Instagram.

CONTEST PERIOD. There will be a series of eight separate weekly contest periods as set forth below, with the first Contest beginning at 10:00 am Eastern Time ("ET"), May 12, 2020 and the final Contest ending at 11:59 pm ET July 6, 2020 ("Contest Period"). All Entries must be submitted and received within the Contest Period to be valid and eligible for consideration as a Contest entry.

ELIGIBILITY. Entry in the Contest is open to persons age 18 and older residing in one of the50 states or the District of Columbia or Puerto Rico, who: (i) are legal U.S. residents; and (ii)if a minor, have parental permission to enter the Contest under the terms set forth in theseRules. Employees of Sponsor, their immediate family members, and persons living in the samehousehold as employees or their immediate family members are not eligible. The term"immediate family member" includes spouses, parents, grandparents, siblings, children andgrandchildren.

HOW TO ENTER. Entries can be submitted electronically online by creating a publicInstagram account, uploading a photo on their Instagram account of the person the entrant isnominating (can be themselves or another individual) who works on the frontline of theCOVID-19 crisis, or whose partner is a frontline worker (nurse, doctor, medical staff, nursinghome staff, caregivers, police officer, EMT, fire rescue, grocery store employee, ormail/package/food delivery worker), sharing in the caption in 2,200 characters or less why theperson deserves a free dress, mentioning @davidsbridal, and using hashtags #FrontlineFierceand #DBCares. Upon completion of these steps, the individual will be automatically entered.An individual may submit multiple nominations but may only nominate the same person once.

Entrants may only post photos for which they are the photographer and own all copyrights (orhave express permission from the photographer and copyright holder) and for which theyhave the consent of all persons who appear in such photographs to submit their image toSponsors for entry and use in connection with the Contest. All entries become the property ofSponsors and may be used by Sponsors for any lawful purpose.

There will be eight entry periods.

ContestContest Entry PeriodContest Judging Period
One5/12/20 – 5/18/205/19/20 – 5/25/20
Two5/19/20 – 5/25/205/26/20 – 6/1/20
Three5/26/20 – 6/1/206/2/20 – 6/8/20
Four6/2/20 – 6/8/206/9/20 – 6/15/20
Five6/9/20 – 6/15/206/16/20 – 6/22/20
Six6/16/20 – 6/22/206/23/20 – 6/29/20
Seven6/23/20 – 6/29/206/30/20 – 7/6/20
Eight6/30/20 – 7/6/207/7/20 – 7/13/20

PRIZE. For each Contest Entry Period, there will fifty (50) selected winners of one (1) David’s Bridal dress of the winning nominee’s choice available through davidsbridal.com, excluding special order gowns and any dresses priced at or above $1,000 (“Prize”). In the event that a winning Entry nominated a person other than the Entrant, the Prize shall be awarded to the nominated individual rather than the Entrant. The winning nominee individual will be put in contact with a David’s Bridal representative to choose their dress. The prize will need to be claimed by 12/31/2020. All taxes and costs associated with acceptance of a Prize are the responsibility of the winning individual.

SELECTION OF WINNER. Winning entries will be selected by a panel of three judges from the David’s Bridal marketing team during the designated contest judging period. Winners will be selected based on the following criteria:

  • •Quality of written expression (40%)
  • •Inspirational nature of entry (40%)
  • •Quality and composition of photo uploaded (20%)

Decisions of the judges are final and not subject to review or appeal.

NOTIFICATION OF WINNER. Winning entrants will be notified within seven (7) businessdays after the date the entry is selected as a winner. If the winning entrant nominated anindividual other than herself, entrant shall provide within three days of Sponsor’s requestcontact information for the nominated individual. In the event that any prize notification isundeliverable, Sponsor is unable to contact a winner, or response to a prize notification is notreceived within seven (7) days of its issuance, the prize may be forfeited and a new winnerwill be selected from eligible entries. Each winner agrees as a condition of prize receipt tosubmit such documentation as Sponsor may require from winner (and, if a minor, from thewinner’s parent or guardian) to confirm eligibility, agreement to these Rules and, exceptwhere prohibited, a publicity and liability release within five (5) days of receipt of suchdocumentation request, or a new winner will be chosen by the judges based on the criteria setforth above. Prize recipient is responsible for payment of all taxes that may result fromreceipt of a Contest prize package.

TERMS AND CONDITIONS. Participation in the Contest and acceptance of a Prize constitutesEntrant's and any winning nominee’s full and unconditional agreement to and acceptance ofthese Rules. The decisions of Sponsor regarding the selection of winners and all other aspectsof the Contest shall be final and binding in all respects. Sponsor is not responsible forunauthorized human intervention, or for failure to receive entries due to transmission failuresor technical failures of any kind whether such failure originated with Entrant or Sponsor,including without limitation, (i) lost or unavailable network connections, (ii) Web site, Internetor ISP unavailability, (iii) traffic congestion, or (iv) the failure of any hardware or software.Sponsor will not be responsible for typographical, printing or other inadvertent errors in theseRules or in other materials relating to the Contest. Sponsor reserves the right in its solediscretion to disqualify any Entrant it finds to be tampering with the operation of the Contestor to be acting in violation of these Rules. Entrants agree that Sponsor, its affiliates, parents,subsidiaries, agents or contractors and their employees, officers and directors shall not beliable for injury, loss or damage of any kind resulting from participating in this Contest.Winning is contingent upon fulfilling all requirements of these Rules and Sponsor's decisions asto the administration of the Contest and prize awards are final. Sponsor reserves the right, inits sole discretion, to cancel, modify or suspend the Contest should fraud, technical failures, orany other factor beyond the reasonable control of Sponsor impair the integrity of the Contest,as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right toaward prizes based on a judging of eligible Contest Entries received up to the time ofimpairment. If due to a printing, production or other error, more prizes are claimed than areintended to be awarded for any prize level, the intended prizes will be awarded based on ajudging of eligible Contest Entries received. In no event shall more than the stated number ofprizes be awarded.

Any disputes relating to this Contest or any prizes awarded in connection with these Contestshall be resolved individually without any resort to any form of class action, and any and allclaims, judgments and awards shall be limited to actual out of pocket costs incurred, includingcosts associated with entering this Contest. Under no circumstances shall any participant bepermitted to obtain awards for other damages or have damages multiplied or otherwiseincreased.

BY ENTERING THE CONTEST, ENTRANT AND EACH NOMINEE ACCEPTING A PRIZE AGREE TORELEASE AND HOLD HARMLESS SPONSOR, INSTAGRAM, PRIZE PROVIDER, THEIR PARENT,SUBSIDIARIES AND AFFILIATED COMPANIES, AGENTS OR CONTRACTORS AND THEIREMPLOYEES, OFFICERS AND DIRECTORS ("RELEASED PARTIES") FROM AND AGAINST ANYAND ALL CLAIMS, CAUSES OF ACTION AND/OR LIABILITY FOR ANY INJURIES, ILLNESS,DEATH, LOSS OR DAMAGE OF ANY KIND ARISING FROM OR IN CONNECTION WITHPARTICIPATION IN AND/OR ENTRY INTO THE CONTEST OR RECEIPT OR POSSESSION, USEOR MISUSE OF ANY PRIZE OR ELEMENT THEREOF. SOME JURISDICTIONS MAY PROHIBIT ORLIMIT EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THEFOREGOING LIMITATION MAY NOT APPLY TO YOU. Entrants and Prize recipients acknowledgethat Sponsor is not responsible or liable for any warranty, representation, or guarantee,express or implied, in fact or in law, relative to the Prizes. Participants waive the right toassert as a condition of winning any and all costs of redemption or travel to redeem said prize,and any liability, which might arise from redeeming or seeking to redeem said prize. Entrantsagree that any disputes involving the Contest or these Rules shall be resolved in state orfederal court in Philadelphia PA, and consent to jurisdiction and venue in Philadelphia, PA.

PRIZE WINNERS AND OFFICIAL RULES. A copy of these Rules and the Contest results may be obtained by sending a self-addressed, stamped envelope (Vermont residents may omit return postage) to:

Attn: Social Media Team
David’s Bridal #FrontlineFierce Dress Contest - Rules & Results
David’s Bridal, Inc.
1001 Washington Street
Conshohocken, PA 19428

Indicate whether Entrant is requesting the Contest results or a copy of these Official Rules, orboth. All Contest results will be available on or about July 21, 2020.

PUBLICITY/USE OF NAME AND LIKENESS. Entry in the Contest constitutes Entrant's andprize winner’s consent (without limitation (including geographical limitation) or compensationto Entrant) for Sponsor, each Prize Provider, and any third party in Sponsor's sole discretion,to use Entrant's Contest Entry, for any lawful purpose, including without limitation, the Entryand associated Instagram post, Entrant's and nominee’s name, city and state of residence,likeness, photograph, video, and image for advertising, publicity, and promotional purposes inany media, online or offline, without further permission, consent, payment or otherconsideration, except to the extent prohibited by law.

USE OF DATA. Sponsor will be collecting personal data about Contest participants and prize winners online, in accordance with its privacy policy. Please review the Sponsor's privacy policy at http://www.davidsbridal.com/Content_Legal_privacy ("DBI Privacy Policy"). By participating in the Contest, Entrants and Prize recipients hereby agree to Sponsor's collection and usage of their personal information as set out in the DBI Privacy Policy and in these Official Rules and acknowledge that they have read and accepted the DBI Privacy Policy.