DAVID’S BRIDAL UNVEILS NEW EXCLUSIVE COLLECTION BY COVETED UK DESIGNER JENNY PACKHAM


Renowned Bridal Designer debuts “Wonder by Jenny Packham™”


CONSHOHOCKEN, PA, October 10, 2015 - UK designer Jenny Packham, known for dressing celebrities and members of the British royal family in her bridal and evening wear is bringing her signature style exclusively to David’s Bridal with her new ‘Wonder by Jenny Packham’ collection. Available in select stores and online from February 2016, the collection will feature bridal, bridesmaid, flower girl and mother of the bride styles that reflect Packham’s contemporary aesthetic, enriched with her style and glamour. Best known for feminine silhouettes with intricate details, Packham’s collection will appeal to the modern, fashionable bride-to-be.

“I am passionate about designing bridal and excited by the opportunity to work with David’s Bridal,” said Jenny Packham. “The ‘Wonder by Jenny Packham’ collection epitomises the grace and glamour I want a bride to feel on her most special day, and it is thrilling to be able to reach so many brides-to-be across the globe through our new partnership!”

‘Wonder by Jenny Packham’ features the signature design elements synonymous with the gowns created for her headline-making clientele. Packham’s debut collection for David’s Bridal offers a selection of wedding gowns; bridesmaid, mother of the bride and flower girl dresses; and accessories all inspired by the ‘Belle Epoque’ of the early 20th century. The romantically soft, feminine designs encapsulate the spirit of Edwardian style at a time when society abandoned corsets and Art Nouveau was born.

The ethereal bridal gown collection, comprising nine styles, will feature understated silhouettes with elaborate details and soft, flowing layers of fabric. The sheath and A-line styles showcase Packham’s artisanal craftsmanship with light beading and feminine details juxtaposed with contemporary structured shapes, elegantly exposed backs and geometric embellishment for a very modern bride. Bridal gowns are available in US sizes 0-26 in most styles, and priced from $900 - $1,450 USD making the ‘Wonder by Jenny Packham’ collection the latest collaboration to offer high quality, designer wedding gowns at affordable prices for the everyday bride. The bride can finish customizing her wedding day look with a variety of accessories from the ‘Wonder by Jenny Packham’ collection, including shoes, veils, sashes and purses.

“We are excited to welcome Jenny into the David’s Bridal design family and look forward to sharing her beautiful new collection with our customers” said Ann Acierno, Executive Vice President of Merchandising, Design and Product Development. “Her styles offer a soft glamorous option for our more contemporary bride, expanding our selection to ensure that we truly do have a gown for every woman at all price points.”

The collection also features six bridesmaid styles, four mother of the bride dresses and two flower girl dresses. Bridesmaids dress styles will be available 10 colors (Bellini, Black, Capri, Iris, Ivory, Marine, Mint, Mystic, Petal and Plum) with three styles in chiffon and three in chiffon and Chantilly lace fabric. Prices for the bridesmaid dresses range from $179.95 - $199.95.

The two flower girl dresses will both be available in ivory and feature elements similar to those found in the bridal gowns including soft, floaty fabrics and intricate detailing. For the mother of the bride (and groom) the collection will offer four options that draw from some of Packham’s most famous red carpet styles.

About Jenny Packham:
One of the UK’s most successful and independent fashion brands with global recognition, Jenny Packham has become the design house of choice when it comes to evening dressing and bridal wear.

Launched in 1988, Packham’s distinctive signature style has contributed to revolutionise the bridal industry, introducing a contemporary approach to design and styling. The eponymous label now comprises ready-to-wear, resort, bridal, accessories and lingerie collections.

Jenny Packham has flagship stores and showrooms in London, Paris, New York and Hong Kong. The collections are available at the world’s most discerning stores: Harrods, Harvey Nichols, Selfridges, Neiman Marcus and Bergdorf Goodman.

Red Carpets the world over are graced with Packham’s designs worn by the most iconic, talented and influential women of our generation including Taylor Swift, Uma Thurman, Angelina Jolie, Emily Blunt, Kate Winslet, Dita von Teese, Kate Hudson, Oscar winner Adele Adkins and The Duchess of Cambridge.

About David's Bridal
With more than 60 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada, UK and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.