DAVID’S BRIDAL UNVEILS APP FEATURES TO HELP BRIDES-TO-BE FIND THE GOWN OF THEIR DREAMS


CONSHOHOCKEN, PA, January 22, 2015 - The holiday season may be over, but “Bridal Christmas” has just begun. With many couples getting engaged over the past few weeks, the rush is on to start planning for the big day, and one of the most important “to do” items is to find the perfect wedding dress! David’s Bridal knows how daunting it can be to search through the many styles of gowns to find “the one,” but by downloading their mobile app, women can now start planning their bridal look anywhere, anytime simply by using the device in the palm of their hands.

Utilizing the “Dress Finder” feature, the bride-to-be is able to narrow down the many different styles and silhouettes of wedding gowns available. She is invited to answer different questions about her big day before being presented with curated selections picked specifically for her. This comprehensive quiz takes into consideration her preferences before suggesting different styles in an effort to help her find her “uniquely you” wedding dress. She can then select and save the gowns she likes best to her “Favorites” list.

The app’s “Make an Appointment” feature allows brides to easily find their nearest David’s Bridal location and set up an appointment in order to try on the dresses from their “favorites” list in person. The app focuses exclusively on a bride’s style needs while addressing every aspect of the dress-buying process, through searching, browsing and purchasing. Utilizing detailed filters, the user is able to quickly and easily browse through a large and varied collection of gowns, sorting by size, color, style and price.

With clean and visually-appealing designs, interactive features and a user-friendly approach, the David’s Bridal app offers brides a fresh browsing and shopping experience. By working with Brooklyn-based mobile development agency Prolific Interactive, David’s Bridal was able to strategize, design, build and test an app that demonstrates the latest innovations in iOS development.

The David’s Bridal app is available for iOS and Android devices.

About David's Bridal
With more than 60 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada, UK and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.