Spring 2012 Bridal Trends from the White by Vera Wang Collection

From feminine, floral prints to chic, shortened hemlines, the season's best bridal trends can be found in the White by Vera Wang Spring 2012 collection, which includes nine new bridal gown styles, priced between $500-1,500, exclusively at David's Bridal.

Staying true to Vera Wang's modern approach to bridal design, each gown in the collection masterfully captures the true femininity, sophistication and elegance desired by brides on their wedding day. This season, the bridal collection includes a range of contemporary styles complimented with classic details in updated mermaid and A-line silhouettes and sweetheart, strapless, one-shoulder and asymmetrical necklines. In addition to bridal gowns, the collection includes bridesmaid dresses, shoes and accessories.

Key bridal trends in the White by Vera Wang Spring 2012 collection include:

Whimsical Details
This season, it's all in the details! Delicate origami draping, intricate Chantilly lace appliqués and asymmetrical organza petal embellishments are whimsical details that are key to infusing chic, modern style into every bridal look.

The White by Vera Wang collection includes an elegant ivory satin-faced organza and horsehair A-line gown with an origami-draped bodice and a pick-up skirt with an exposed tulle train and grosgrain sash. This gown, currently featured as the cover look for the February 2012 issue of Brides Magazine, perfectly embodies a traditional dress style with contemporary elements.

For the daring bride who wants to make a bold statement on her wedding day, printed gowns are an ideal option and also a major trend for the spring season.

The White by Vera Wang Spring 2012 collection features a strapless soft pink floral print taffeta ball gown with asymmetrically draped bodice, swagged skirt and side peplum with a ruched waist and exposed tulle trim. The look is perfectly suited for today's modern bride with an audacious sense of fashion.

Shorter Gown Lengths
Long skirts are no longer the only option for gowns this season. As more brides seek a stylish yet nontraditional look on their special day, shorter hemlines are a reemerging trend for spring.

The White by Vera Wang collection provides a charming alternative to longer gown skirts with an ivory satin-faced organza short dress featuring lace appliqués, tulle overlay and a sweetheart neckline, embellished with floral corsage detailing at the bust.

Bridesmaid Dresses
This season, the White by Vera Wang collection introduces two new bridesmaid styles added to the stunning assortment of both traditional and modern options for the bridal party. The first style is a captivating hammered satin, side-draped dress with asymmetrical neckline and shoulder bow detail, while the second is a stylish bobbin net dress with an illusion neckline and asymmetrical draped bubble skirt.

The palette of nine shades is exclusive to White by Vera Wang and includes Amethyst, Blush, Champagne, Charcoal, Ebony, Midnight, Moss, Orchid as well as Willow, a bold yellow-green hue, which is being introduced as a new color for the Spring season.

All bridesmaid dresses are priced under $200 and available in sizes 0-26.

Accessories are the ultimate finishing touch for every bridal look. This season, White by Vera Wang accessories include statement heels adorned with oversized satin bows, jewel encrusted hair clips and headbands and horsehair sashes with asymmetrical knotted bows, which perfectly compliment each of the exquisite gowns in the collection.

"This season, I've taken inspiration from the delicate form of flowers and their feminine appeal to create the White by Vera Wang Spring 2012 collection," said Vera Wang. "I am thrilled to be able to provide an array of romantic, classic and whimsical dresses and accessories for the bride and the entire bridal party."

The White by Vera Wang Spring 2012 collection will be available in 250 David's Bridal stores in North America, including four Canadian locations, beginning in January 2012. To view the entire collection, please visit www.WhitebyVeraWang.com.

About Vera Wang
Vera Wang Group designs, markets and distributes collections of women's ready-to-wear, cocktail attire and bridal. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (The Kenmark Group), china, crystal, silver and gifts (WWRD), fine papers (William Arthur), bedding (Revman International), Lavender footwear (Brown Shoe Company), luggage (Hartmann), flowers (FTD) and Barbie (Mattel, Inc.). In addition, Vera Wang on Weddings was published by HarperCollins Publishers in 2001. In 2007, the company partnered with Kohl's to introduce Simply Vera Vera Wang, a lifestyle collection. In Spring 2011, Vera Wang launched her highly anticipated inaugural collection for David's Bridal, WHITE by Vera Wang, which brings the acclaimed Vera Wang aesthetic to a new set of brides. In Fall 2011, Vera Wang partnered with Zale Corporation to introduce Vera Wang LOVE, an exclusive collection of diamond engagement rings, wedding bands and solitaire jewelry. Set to launch in the first quarter of 2012, Vera Wang introduced an exclusive collection of rental tuxedos for Men's Wearhouse.

For more information on Vera Wang, please visit the company's website at www.verawang.com.

About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.

To learn more about David's Bridal, please visit www.davidsbridal.com.

Media Contacts
Roxsanne Tai / Lisa Liu
PR Consulting

Christy Rabil
David's Bridal

Priya Shukla
Vera Wang Group

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