SETS THE BRIDAL PLANNING STAGE FOR 2012
CONSHOHOCKEN, PA., January 24, 2012 - Not sure what brides are really thinking? This year's sixth-annual "What's on Brides' Minds" survey from David's Bridal reveals what's really in store for 2012 as brides everywhere gear up for the biggest day of their lives. From uncovering what brides are planning, choosing and even now sharing this year's results may surprise you.
While brides still know best and are sticking to their budgets, the 2012 survey uncovers new trends that are beginning to take shape, such as sharing resources - with more than a third of brides open to hopping on-board. It also shows that when it comes to planning, brides will trust their significant other over their closest friends and family -- including their mothers! Plus, brides feel finding the one (the dress that is) may be harder than it looks, with 47% of brides saying their wedding dress is nothing like what they pictured when they were young.
"The New Year is always packed with bridal activity due to engagements happening over the holidays," said Brian Beitler, Chief Marketing Officer for David's Bridal. "This year's survey highlights what brides everywhere are thinking as they prepare to say, "I do" in 2012. As the nation's leading bridal retailer, David's Bridal continues to provide brides-to-be with the best in choice, value and convenience when making their wedding day dreams come true."
Brides Do It Better
While planning a wedding, brides think they know best from the date to the venue, but are now open to sharing resources.
Finding "The One" is Harder than it Looks (The Dress, Not the Groom)
The dress is the perfect expression of a bride's personal style and finding the right one (or two) is harder than it looks.
The Tale of the Veil
The tradition of wearing a veil has been around for quite some time and this year brides-to-be have not forgotten it.
Wedding Cost Concerns Shift
Brides are still cutting back due to economic concerns, but are also being selective on the areas where they are pinching pennies.
Smart & Savvy Shopping
From bridal gowns and bridesmaid dresses to invitations and accessories, David's Bridal is the ultimate resource for brides to help plan for their dream day. Showcasing a wide selection of gowns ranging from $299-$1,350, including designer gowns from the White by Vera Wang, Oleg Cassini, Galina Signature and Galina collections, and a variety of accessories from headpieces to undergarments, David's Bridal has something for every bride's style and personality. With over 300 stores nationwide and a huge assortment available online, brides and their wedding party can find everything they need all at one place that won't break the bank.
The David's Bridal Survey was conducted by Wakefield Research (www.wakefieldresearch.com) between November 17th and November 23rd, 2011. For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.