White by Vera Wang Exclusively at David's Bridal Launches Fall 2011 Bridal Collection and New Bridesmaid and Shoe Categories

After the successful Spring 2011 debut collection of White by Vera Wang exclusively at David's Bridal, Vera Wang follows up with exquisite new bridal styles for Fall 2011, and introduces the much anticipated Bridesmaid and Shoe collections.

The Fall 2011 Bridal Collection
The Fall 2011 Bridal Collection is comprised of seven new styles, priced between $600-$1,200. Each gown is unique in design and aesthetic, with looks ranging from traditional to modern. For the bride in search of a quintessentially romantic look, the strapless ball gown with corded lace bodice and tossed tulle skirt evokes visions of grandeur. The modern bride will find empire waists, as well as A-line, column and mermaid silhouettes. The collection also features an array of classic styles, including a strapless draped lace column gown, a fern embroidered organza ball gown with net overlay, and a strapless taffeta dress with petal-embellished bodice and full tulle skirt.

In addition, select styles will be available in size 16-26, offering the true designer aesthetic to plus size brides. Now every bride can have the perfect gown from a true bridal icon.

Introducing the Bridesmaid Collection
In June 2011, the highly anticipated White by Vera Wang Bridesmaid Collection will debut at 250 David's Bridal locations. The collection of seven dresses is priced under $200, with cocktail and full-length styles ranging from $158 to $198. With strapless satin and organza cocktail dresses to one shoulder, sleeveless chiffon gowns, there is a diverse range of ethereal looks for modern and traditional brides alike.

The cocktail dresses reflect Vera Wang's artistic use of intricate draping and feminine detailing. Whimsical looks include a one-shoulder design with bias cut flange details, bubble skirts, exposed zippers, and chiffon tiered belted dresses with satin straps.

The floor-length gowns exude refinement and elegance. For the modern bride who wants to add a fashionable twist, the chiffon sleeveless column dress with swag skirt is an ideal choice. The bride looking for more formal options can choose from a satin asymmetrical design with a bias cut or a strapless draped gown paired with a grosgrain sash.

The palette of eight shades is exclusive to White by Vera Wang and includes Amethyst, Blush, Champagne, Charcoal, Ebony, Midnight, Moss and Orchid. From rich neutrals to sophisticated hues, the bridesmaid collection has an assortment of stylish offerings.

Introducing the Shoe Collection
The White by Vera Wang Shoe Collection debuts exclusively at 250 David's Bridal stores in June. Whether an open toe bootie with grosgrain ribbon detail, a glamorous peep-toe, classic pump or a delicate ballerina flat, each style possesses a timeless allure that will perfectly compliment a bride on her special day. All shoes are priced under $100, with four distinct styles ranging from $58 to $98.

"It gives me great pride to be able to bring my designs to more women through White by Vera Wang. With the addition of bridesmaid dresses and shoes, I am excited to provide an array of romantic, classic and whimsical fashion for the entire bridal party" says Vera Wang. Having amassed years of experience dressing brides around the world, Wang understands that a gown is extremely personal to a bride. With the Fall 2011 collection, more brides and bridesmaids can wear the White by Vera Wang look of their dreams.


White by Vera Wang bridal gowns, bridesmaid dresses and accessories will be carried in 250 David's Bridal stores in North America, including two new Canadian locations in Mississauga and Scarborough, Ontario. Bridesmaid gowns will be available in sizes ranging from 0-26 and bridal gowns will be available in sizes ranging from 0-14, with select styles available in sizes 16-26.

For more information on the White by Vera Wang collection, please visit www.whitebyverawang.com

About Vera Wang

Vera Wang Group designs, markets and distributes collections of women's ready-to-wear and bridal apparel. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Kenmark Group), china, crystal, silver and gifts (WWRD), fine papers (William Arthur), mattresses (Serta), bedding (Revman), Lavender shoes (Brown Shoe), luggage (Hartmann), flowers (FTD) and Barbie (Mattel). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl's to introduce Simply Vera Vera Wang.

For more information on Vera Wang, please visit the company's website at www.verawang.com.

About David's Bridal

With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 50% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.

To learn more about David's Bridal, please visit www.davidsbridal.com.

Copyright © 2011 David's Bridal, Inc. All rights reserved.