Dear david's bridal family

We understand these are difficult times, and we care about you, your family and friends, and all of our dedicated employees who are working tirelessly on your behalf.

We also understand how important your wedding day and special events are for you. We’re doing everything in our power to serve you, while taking into account the ever-changing guidance around COVID-19 and adopting the recommendations of the Centers for Disease Control (CDC) and other federal, state and local governments.

To do our part in slowing the spread of the coronavirus, we have made the decision to temporarily close all of our stores for appointments and walk-ins through April 1. Our store stylists will be reaching out to you personally to reschedule your appointment. That being said, our business is like no other. We have the privilege of dressing you for some of the most important, emotional times of your life, and we want to be here for you. Here are the ways we will continue to serve you:

• In-store orders delivered to you. We'll ship previously placed orders to you, free of charge. Text SHIP TO ME to 38201 and select All Other Inquiries to get started with Zoey, our virtual stylist

• You can continue to shop online around the clock. For the thousands of customers who are buying dresses online, we’re so happy to hear your event is still on! We want to reassure you that our distribution and fulfillment centers remain open and running. If you haven’t purchased your dress yet, we have over 300,000 dresses in stock in the U.S and ready to ship today. As always, we are open for business at www.davidsbridal.com 24 hours a day, 7 days a week, and orders $50+ ship free with free returns.

• We are here for you as your plans evolve. “Our Guarantee” provides comfort knowing your dress will arrive on time for your event. If your event has been postponed, we will keep your profile intact so you may resume planning when you’re ready. As always, our virtual concierge, Zoey, is ready and waiting to serve you if you have questions or concerns about your order, returns, or an appointment. Just text HELLO to 38201, or you can visit our FAQs page here.

• Wedding dress from another boutique delayed? We'd like to help by offering you 30% off a new wedding dress from us. Text HELLO to 38201 and select Help Placing Order to get started.

David’s Bridal is committed to our customers and all of our extraordinary associates. Our associates are the heart of our business and will receive pay throughout this period.

We will keep you apprised of any updates as we all stand together with this unprecedented challenge. We’re committed to offering an enjoyable, safe, and healthy environment for everyone in the David’s Bridal family. I thank you for giving us the honor and privilege of being there for you and for placing your trust in us.

Most sincerely,

Jim Marcum, Chief Executive Officer