We know you have a lot of wedding
choices—here's what sets us apart.
free returns
If your online purchase doesn't work out,
just send it back by mail (no charge!). Store
purchases can be returned in stores.
every size, same price
Whatever your size, from 0–30 and plus, petite, and tall, there's one consistent price.
customer service by text
Send us a text to book an appointment,
ask a question, or make a purchase. So easy!
Text HELLO to 38201 and reach Zoey,
our virtual stylist.
300+ convenient locations
Stores near you, your best friend, your mom, your sister…you get the picture.
alterations & personalization
Our in-store experts give you a perfect fit, plus custom dress details like sleeves and bustles.
try on dresses in your size
Take your size for a twirl in-store. With sizes 0-30W
available, you’ll see the actual fit.
a dedicated stylist
Enjoy personalized attention at
your appointment, with a bridal expert
guiding you through the process.
wedding planning, simplified
We partner with the best wedding vendors, from Blueprint Registry to Men’s Wearhouse, to make all of your wedding planning easier.