| | |
Shopping Bag     

 
Sitewide Free Shipping - $99 AccessoriesDressesGowns More DetailsOutletSale Outlet Sale AccessoriesDresses HURRICANE SANDY Information & Resources FREE SHIPPING on Gowns & Dresses Shop Dress OutletShop Dress Sale Outlet Sale Accessories Bridal Gowns Dresses Accessories View DetailsShop Special OccasionShop Bridal Party
In the News

db Style Council
PRESS ROOM
Sign up to receive news by email
About David's Bridal
Press Releases
   General Product Releases
   Tip & Trend Releases
   Corporate Releases
   Store Opening Releases
Media FAQ
Media Contact Information
Happy Bridal Party
RECENT NEWS

Tie the Knot in Style with the David's Bridal Spring 2010 Collection
10.14.2009

Stylish Teens Score a "Perfect 10" in 2010
08.19.2009

David's Bridal Partners with Wedding and Fashion Experts
05.27.2009

David's Bridal Showcases Fall 2009 Bridal Fashion Trends
04.01.2009

Individuality is "IT" for Prom 2009
03.15.2009

David's Bridal Says "I Do" To NYC With "Unveiling" Of First Manhattan Store
03.05.2009

David's Bridal "What's On Brides' Minds" Survey Shows Impact Of Economy On 2009 Weddings
01.15.2009

David's Bridal Unveils Spring 2009 Wedding Fashion Trends
01.15.2009

David's Bridal Reveals Fall 2008 Wedding Fashion Trends
08.15.2008

Wedding Authority and Review Website Announce 2008 "Story of the Year"
07.14.2008

David's Bridal Offers Smart, Stylish Solutions in a Less Than Fairytale Economy
07.07.2008

"ANTM" Judge Nigel Barker And David's Bridal Crown Houston Teen "Glamour Girl" For A Day
05.05.2008

Picture Perfect Prom Tips from David's and "ANTM" Judge Nigel Barker
03.05.2008

David's Bridal Finds the Perfect Prom Date
01.14.2008

Ring in the New Year
01.03.2008

Exclusive Online Dress Collection
01.03.2008

Spring 2008 Trends
01.03.2008

David's Bridal Launches Online Collection
10.08.2007
View All News

 
CORPORATE RELEASES Return to List  
/press/pdf icon Download PDF
DAVID'S BRIDAL UNVEILS EXCLUSIVE ONLINE BRIDAL DRESS COLLECTION

Launch Reinforces Industry Leader's Commitment to E-commerce Offerings & Online Functionality to Enhance Customer Experience

CONSHOHOCKEN, P.A., October 8, 2007 - According to recent studies, online sales of wedding gowns accounted for 5.5% of sales in 2006, with 6.5% projected for 2007 - a potential increase of nearly 20% in just one year. In response to this growing trend and in an effort to meet the needs and preferences of today's brides-to-be, David's Bridal - the nation's foremost bridal retailer - recently launched the db Online Collection, the company's foray into selling bridal dresses via their website. The impressive collection of fourteen beautiful new bridal styles is sold exclusively at www.davidsbridal.com.

With prices starting at $99 and most dresses retailing for under $200, the db Online Collection offers affordable luxury with new trend-driven styles, available in either white or ivory. A dress featuring color accents will be added later this month. The collection offers a multitude of silhouettes ranging from A-line to ball gown to sheath, and all styles are available in missy sizes (2 - 16) and David's Bridal Woman sizes (14W - 26W). Images and video are shown on both missy and plus size models so all brides can easily visualize their wedding day look. An online fit and sizing guide helps customers find the perfect style for their body type and personality.

As part of the company's ongoing effort to add value and improve the bridal shopping experience, David's creative team implemented an innovative idea for capturing the beautiful movement of the db Online Collection dresses. The industry leader is among the first to integrate cutting-edge "motion" technology that enables fashion photographs to seamlessly come to life right on the product pages. Using this unique feature, brides can see how each dress will move and how it will appear from all angles, without the interference of a pop-up or video player. To further enhance the shopping experience and provide a better feel for the intricate dress details, brides are able to zoom into product images to view the embellishments and fabrics. Brides can also "virtually try on" dresses in the db Online Collection using David's proprietary Dress Your Wedding tool.

The introduction of the db Online Collection gives brides-to-be the ability to select from an even greater assortment of high-quality, elegant styles for their big day, from the comfort and convenience of their own home. Each dress is specially constructed with an easy, flattering fit designed to boost confidence in online ordering and ensure the dresses arrive in "ready to wear" condition.

In addition to the launch of the db Online Collection, David's recently added online product ratings and reviews to the entire David's Bridal assortment, using their signature "heart" logo in lieu of "stars." Customers can easily enter their review of products and upload associated photos or videos, allowing all website visitors the ability to share opinions and gain insight from real brides' experiences.

"The launch of db Online Collection and additional online features emphasize David's Bridal's commitment to providing an unparalleled selection of beautiful styles, at affordable prices, to best suit brides' shopping habits," says Robert Huth, President and CEO of David's Bridal. "The David's Bridal name promises superior quality and fashion-forward design, as well as the ultimate in shopping convenience. We're pleased to continue to enhance the customer experience for our brides and are committed to expanding our online offerings in 2008."

Every db Online Collection style is available for immediate delivery and may be returned via mail only (see www.davidsbridal.com for shipping and return details). Online bridal gown customers are entitled to David's Bridal Rewards savings and are encouraged to visit any of the 280+ nationwide David's Bridal stores to complete their wedding day look with alterations, accessories and bridal party attire. For additional convenience, davidsbridal.com also offers coordinating invitations, gifts and favors to further personalize a bride's big day, as well as links to partner websites that offer gift registry, travel, photography and other services.

About David's Bridal:
With more than 50 years of bridal experience, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with more than 280 locations nationwide, David's Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1-877-693-BRIDE or visit www.davidsbridal.com.

# # #