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Get Ready For an Unforgettably Stylish Prom 2011 With David's Bridal

CONSHOHOCKEN, PA., February 4, 2011 - Whether the desired look is sweet or glamorous, style-savvy teens can find everything they need to get ready for their next social event at David's Bridal, the nation's leading special occasion authority. From Proms and Quinceañeras to Sweet Sixteens and Homecomings, David's Bridal offers an impressive selection of fashion-forward and classic dresses ? in the season's hottest colors and prints ? and playful, head-to-toe accessories, all at an incredible value.

Picture-Perfect Prom Dresses
Inspired by red carpets and fashion runways in Los Angeles and New York, sleek silhouettes, intriguing necklines and dazzling details round out the Prom 2011 Collection. With dresses showcasing today's must-have trends, the David's Bridal design team ensures teens can stylishly and affordably showcase their unique styles at life's most special occasions.

Prom girls will shine on and off the dance floor in a variety of flattering designs ? including slim, structured dresses and long, flowing Grecian-inspired stunners ? in striking prints and colors. Looking to recreate a favorite celebrity's style? Short and flirty dresses with bubble hems, three-dimensional embellished skirts or ruching will make her feel like a true star. Fashionistas can also show off their feminine, regal sides with princess ballgowns and pick-up skirts. Teens can effortlessly express their individuality in bold animal, floral, watercolor and kaleidoscope prints. Deep reds, sunflower yellows, vibrant fuchsias and royal blues command attention, while pretty pastels, modern neutrals, and classic black and white combos complement any skin tone.

This season, it's all about the details that add an element of surprise to these gorgeous designs that offer guilt-free glamour. Beaded and ruffled necklines, sequined bodices and tiered skirts exude red carpet style. For the more daring, teens can choose from eye-catching and unique, one-shoulder, keyhole and cross-back dresses. Always a top trend, sheer and airy fabrics such as chiffon and organza and sleek, silky charmeuse guarantee a flawless fit. Luxe jersey, delicate lace and iridescent taffetas ensure girls make a stylish statement.

Introducing Jessica Simpson
The Jessica Simpson prom collection will be sold exclusively at David's Bridal for Prom 2011. The collection represents the essence of Jessica herself ? chic glamour and simple fashion with a flair for "sweet" styling, encompassing silhouettes such as short, slim, A-line and ballgowns.

"I'm a huge fan of David's Bridal, as they make fashion affordable for stylish teens and women, and am thrilled to be partnering with them to introduce my first-ever Prom collection," said Simpson. "Inspired by the fabulous designer gowns I've worn to red carpet events, my affordable collection is designed to fit and flatter a variety of body types and help girls achieve their own red carpet style for Prom."

The Jessica Simpson prom collection is available now at select stores and online at www.davidsprom.com, with prices ranging from $139-$229.

Alluring Accents
Once that picture-perfect dress has been selected, it's time to accessorize to achieve a one-of-a kind look. Headbands are all the rage this season and David's Bridal offers hair accessories to complement every personality. Whether she fancies delicate, crystal sparkling accents, daring black Russian tulle headpieces, fabulous feathers, or flowers, it's easier than ever for prom girls to top off their look. Bold statement jewelry will definitely turn heads, while classic long, linear earrings and colorful beaded necklaces and bracelets serve as perfect finishing touches.

When it comes to carrying essentials in style, chic clutches are sure to become every girl's wardrobe favorite. Handbags in modern, metallic and shimmering fabrics with such fresh details as flowers, ruffle and bow details and clear accents glam up her look. Teens can step out in style in embellished shoes that make a dramatic entrance on the dance floor. The hardest part may be choosing from striking rhinestone studded stilettos, colorful platform and wedge styles or clear, lucite heels to complete her style.

Teens will stand out at every event in hip dresses and accessories from David's Bridal, which are available at over 300 stores nationwide, as well as at davidsprom.com. Perfect for every body type and personal style, David's Bridal's trend-driven prom and party dresses are available in sizes 0-26. The Diva D Collection offers figure-flattering, exclusive designs in sizes 14W-24W in stores, as well as online. With dresses ranging in price from $89-$299, girls can shop smart for all their prom and special occasion needs, without breaking the bank.

About David's Bridal:
With more than 50 years of bridal experience, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with over 300 locations nationwide, David's Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1-877-693-BRIDE or visit www.davidsbridal.com.

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