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White by Vera Wang launches at David's Bridal

CONSHOHOCKEN, PA., February 11, 2011 - White by Vera Wang debuts its inaugural Spring 2011 collection today in 150 David's Bridal stores nationwide.

White by Vera Wang incorporates the same modern approach to bridal design and use of artistic detailing for which Vera Wang is well known. The collection, which is comprised of 12 styles priced between $600-$1,400, will provide more brides the opportunity to wear the designer gown of their dreams at an attainable price point.

The collection, which includes gowns and accessories, is available in a romantic palette of soft white, ivory, blush, and champagne and includes a range of looks perfect for the traditional and modern bride alike. David's Bridal will launch subsequent White by Vera Wang collections each fall and spring season.

"I'm excited to partner with David's Bridal as the exclusive retailer of the White by Vera Wang collection," says Vera Wang. "This collection embraces my true design aesthetic and through David's Bridal, I look forward to sharing my creative vision with brides across the country."

"Since announcing our partnership, we have been eager to reveal the White by Vera Wang collection" says Bob Huth, President and CEO of David's Bridal. "With two decades in the business, Vera Wang is the name in bridal, and our partnership creates a unique and exciting opportunity to bring the magic of her aesthetic to life for brides who have long dreamt of wearing a Vera Wang wedding gown."

At launch, 150 stores across the US will carry White by Vera Wang in sizes ranging from 0 -14, while all David's Bridal locations will offer brides the ability to order their desired gown. The White by Vera Wang collection will also be available at David's Bridal new Canadian stores, opening in March 2011. Arriving this Summer, the Fall 2011 collection will expand to offer bridesmaid dresses and shoes. The Fall line will also include new bridal gown styles as well as additional bridal gown sizes 16 -26 in select styles.

More information about the collection will be unveiled online at www.davidsbridal.com.

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