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THE DAVID'S BRIDAL STORY

Finding the perfect wedding gown is the dream of every bride. As the nation's most trusted and leading bridal authority, David's Bridal has been fulfilling this wish for more than five decades, serving more brides-to-be than any other bridal retailer in the United States. With the largest selection of exquisitely crafted, fashionable bridal gowns, bridal party, special occasion dresses and accessories available at over 300 convenient stores and at davidsbridal.com, David's Bridal has revolutionized the way women purchase wedding and special occasion attire.

David's Bridal is an essential wedding destination, offering busy brides reliable, one-stop shopping, with the convenience of head-to-toe dressing, endless color coordination and personalization options, on-site alterations, gown preservation services, invitations, gifts and favors, all at exceptional prices. David's Bridal also carries an impressive array of fashion-forward dresses for every member of the bridal party, as well as for special occasions from black tie affairs and benefits to Quinceaneras, proms and First Holy Communions.

As a true fashion leader, David's Bridal offers today's bride affordable luxury with its six, elegant bridal gown collections, including designer collections from Oleg Cassini, Galina Signature and Galina, as well as the David's Bridal Collection, the David's Bridal Woman Collection (plus-size) and the db Online Collection, which marks the company's foray into selling bridal dresses via their website. Catering to brides of all shapes and sizes, David's also introduced two special sizing options designed to fit and flatter varied body types. The Oleg Cassini, Galina Signature, and Galina Woman Collection offer soft, flowing gowns - with added support and control for fuller-figured brides - available up to size 26W with select women's sizes available in 28W and 30W. An assortment of petite gowns, specially constructed to fit the proportions of a petite shape (0P-16P), are also available.

To understand The David's Difference, it's important to understand what's typical in the industry. While many salons carry only "samples" of wedding gowns or catalogs to choose from, requiring a lengthy ordering process, David's Bridal carries a large assortment of gowns in every size (from 0-26W, as well as select styles available in petite, 0P-18P and plus-sizes 28W and 30W) in-stock, that can be tried on and even taken home that day. This benefit helps minimize alterations and gives brides a clearer picture of how they will really look on their wedding day. Furthermore, fashions are offered at unrivaled value - and can be made even more affordable via financing and layaway options - making every bride's dream gown a reality.

David's Bridal is also the only bridal retailer to offer a wide assortment of coordination options to personalize all aspects of the couple's special day, beyond bridal and bridal party fashions. From save-the-date cards and invitations, to ceremony and reception items, all can be coordinated to match the bridal's color scheme. To further ease the planning process, David's has partnered with best in class companies, such as MW Tux and JC Penney, to offer exclusive exposure to special offers, services and promotions for the wedding day and newlywed life.

Helping brides better envision their wedding, davidsbridal.com also features Dress Your Wedding, a unique, proprietary tool that allows brides to create the "virtual" wedding of their dreams by experimenting with themes, colors, fashions and accessories on the website. This exclusive tool, coupled with David's comprehensive website and an impressive array of bridal dresses, invitations, gifts and favors sold online, provides brides with the ability to plan their big day from the convenience of their home or workplace. Also available exclusively online at davidsbridal.com, the Modern Expressions Collection is an exquisite line of high quality, trend-driven dresses that truly go the distance. These chic, wear-again offerings ensure today's modern woman will look picture-perfect for all wedding-related events and beyond. Not forgetting the younger set, prom-bound teens can have a similar virtual experience to Dress Your Wedding by checking out the Promtourage virtual prom fashion gallery at www.davidsprom.com, where they can even share their vision with friends.

By maintaining our philosophy of superior quality, value and service, David's Bridal has been able to meet the needs of countless brides of all style personalities and wedding types for over 50 years, solidifying our place as the nation's most trusted bridal retailer," says Robert Huth, David's Bridal President and Chief Executive Officer. "As we look toward the future, we are committed to continually expanding our store locations, product offerings and online capabilities, enabling couples to focus on what's really important: enjoying their engagement and wedding."

 
It is this philosophy that has made David's Bridal the destination of choice for millions of brides and the place that will fulfill the dreams of brides for generations to come.

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