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David's Bridal Premieres White by Vera Wang Collection

New York, September 17, 2010 - World renowned bridal designer, Vera Wang will debut her highly anticipated inaugural collection for David's Bridal, White by Vera Wang, in Spring 2011.

The collection will include a wide variety of looks showcasing Vera Wang's classic feminine detailing and modern approach to bridal design. Gowns will range from classic ballroom styles to modern slim silhouettes.

The Spring 2011 collection of White by Vera Wang bridal gowns will be available in select David's Bridal stores nationwide beginning February 2011, all priced between $600 - $1,500. At launch, 150 stores across the US will carry the line while all David's Bridal locations will offer brides the ability to order their desired gown.

"I'm excited to partner with David's Bridal as the exclusive retailer for the White by Vera Wang collection," says Vera Wang. "This collection embraces my true design aesthetic and through David's Bridal, I look forward to sharing my creative vision with brides across the country."

"Since announcing our partnership, we have been looking forward to revealing the White by Vera Wang collection" says Bob Huth, President and CEO of David's Bridal. "With two decades in the business, Vera Wang is the name in bridal, and our partnership creates a unique and exciting opportunity to bring the magic of her aesthetic to life for brides who have long dreamt of wearing a Vera Wang wedding gown."

White by Vera Wang will be available at David's Bridal "shop-in-shops"- a dedicated space for brides to easily view and access the collection, which will feature bridal gowns and accessories.

The inaugural Spring 2011 collection of bridal gowns will be available in sizes ranging from 0 -14. The line will expand to offer bridesmaid dresses and shoes in Summer 2011; and additional bridal gown sizes, beginning with the Fall 2011 collection.

More information about the collection can be accessed online at www.davidsbridal.com.

About Vera Wang
Vera Wang Group designs, markets and distributes collections of women's ready-to-wear and bridal apparel. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Kenmark Group), china, crystal, silver and gifts (WWRD), fine papers (William Arthur), mattresses (Serta), bedding (Revman), Lavender shoes (Brown Shoe), home fragrance (NEST Fragrances), as well as hospitality (The Ritz Carlton & The Halekulani). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl's to launch Simply Vera Vera Wang.

For more information on Vera Wang, please visit the company's website at www.verawang.com.


About David's Bridal:
With more than 50 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly fifty percent of all brides in the US choose to shop at one of David's over 300 stores located across the US and in Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.

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