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The Bride Wore Zac Posen!

'Truly Zac Posen' Collection Launches at David's Bridal

CONSHOHOCKEN, PA, February 4, 2014 - David's Bridal, the nation's leading bridal and special occasion authority, announces the launch of the highly anticipated Spring 2014 collection from premier American designer, Zac Posen. 'Truly Zac Posen' is available exclusively in select David's Bridal stores worldwide and online at DavidsBridal.com on February 6, 2014. This romantic collection of bridal and social occasion styles is rooted in Zac Posen's signature design sensibility and red-carpet heritage.

Says Zac Posen, "I am so honored to partner with David's Bridal on the 'Truly Zac Posen' line as we have jointly created love notes to brides everywhere. Each design in this collection depicts a romantic femininity with silhouettes that embrace and enhance every woman's body while celebrating life's exceptional moments."

'Truly Zac Posen' reflects signature elements of Posen's globally renowned collections, integrating the artisanal craftsmanship, anatomical silhouettes and design innovation for which he has come to be known. The 'Truly Zac Posen' line offers a selection of exceptional bridal gowns and social occasion dresses.

The bridal gown collection, with seven styles to choose from, showcases bold silhouettes and whimsical colors - from a satin fit-and-flare gown with corset detailing and embellishments to a champagne-colored tulle dress with a featherweight lace overlay. The ten social occasion dresses in the collection are steeped in signature red-carpet glamour. Strapless cocktail dresses are available in lavish shades including portobello, lavender haze and midnight blue. Other styles in the social occasion line feature tulle skirts complementing corset-detailed taffeta dresses and evening gowns telegraphed with both ethereal simplicity and structured volumes.

"Since we announced our new designer partnership with the extremely talented Zac Posen, our consumers have been anxiously awaiting the in-store date of his standout designs," said David's Bridal EVP and Chief Marketing Officer, Brian Beitler. "His new collection speaks to the beauty, grace and glamour that each woman deserves on her big day and we're thrilled that our customers can have a 'Truly Zac Posen' piece hanging in their own closets."

As the latest designer collection in the David's Bridal collaboration portfolio, 'Truly Zac Posen' will continue to deliver seasonal styles throughout the year at an accessible price-point. Bridal gowns are priced from $850 to $1,350. For the social occasion collection, cocktail dresses start at $195 and floor-length evening gowns retail for $225. Jewelry and accessories will also be included in the collection.

About Zac Posen
Zac Posen is a globally recognized, leading designer of women's fashion, synonymous with a modern American glamour lifestyle. His company, House of Z, established in 2001, currently produces a range of products through his Zac Posen, ZAC Zac Posen and Z Spoke Zac Posen labels including women's ready-to-wear, furs, handbags, accessories and eyewear. The collections are found in leading department and specialty stores worldwide including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harvey Nichols, and Seibu.


About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada, UK and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.

To learn more about David's Bridal, please visit www.davidsbridal.com.


Media Contact

Charly Rok
David's Bridal
Office: 610.943.6583/Cell: 917.912.2863
crok@dbi.com


Copyright 2014 David's Bridal, Inc. All rights reserved.