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WHITE by Vera Wang Exclusively at David's Bridal Presents the Fall 2012 Collection


With the Fall 2012 WHITE by Vera Wang collection, exclusively at David's Bridal, Vera Wang continues to incorporate her artistry and modern design aesthetic into elegant looks that are accessible for all brides and bridesmaids. In the fourth season since its launch, the Fall 2012 collection introduces new bridal gowns, bridesmaid dresses and accessories.

The Fall 2012 Bridal Collection
The Fall 2012 Bridal Collection includes seven new gown styles in a range of modern silhouettes, each featuring unique detailing which include a strapless mermaid gown with an asymmetrically cut skirt revealing a cascade of organza roses, a strapless Mikado gown with a folded bodice and asymmetrical peplum detail and a strapless basket weave organza ball gown with beaded laser-cut flowers accenting the bodice, skirt and train.

With gowns priced between $600-$1,500, the collection uses a traditional palette of ivory, soft white and champagne, and includes classic strapless silhouettes, as well as halter neck-ties and sheer strap styles to accommodate the preference of any bride.

The Fall 2012 Bridesmaid Collection
The Fall 2012 Bridesmaid Collection introduces four new looks that will provide a bride with an array of both traditional and modern options for her bridal party.

For a classic look, column dresses of matte crepe with a draped cowl back or one-shoulder styles are available. The collection also features short dress silhouettes, including a matte crepe one-shoulder dress with bow detail at the shoulder and a strapless floral sequin dress with a swirling tulle overlay for a more contemporary look.

The Fall 2012 Bridesmaid Collection palette of 11 shades is exclusive to WHITE by Vera Wang and now includes Sapphire and Mulberry, new colors for the fall season, as well as Amethyst, Blush, Champagne, Charcoal, Ebony, Midnight, Moss, Orchid and Willow.

All bridesmaid dresses are priced under $250, ranging from $158 to $248, and are available in sizes 0-26.

The Fall 2012 Accessories Collection
The WHITE by Vera Wang Fall 2012 Accessories Collection features a range of pieces that complete any bridal or bridesmaid look for the fall season, including tulle wraps, rich velvet and floral inspired sashes, an antiqued crystal floral headpiece, an organza and velvet rose clip and crystal encrusted ankle strap platform sandals.

All accessories are priced under $140, starting at $28 for the soft finish tulle wraps.

From the Designer
"Every bride deserves to have great design. Every gown I create reflects that respect for women and how much design means to me," said Vera Wang. "I am thrilled to continue to bring my designs to more women everywhere through WHITE by Vera Wang."

For more than twenty years, Vera Wang has created exquisite gowns for brides around the world and, with the WHITE by Vera Wang collection, more brides are able to experience her unique vision and transform their wedding dreams into a reality.

Vera Wang's sophisticated, modern aesthetic is now available to the bride and groom through WHITE by Vera Wang and BLACK by Vera Wang, the tuxedo rental collection available at Men's Wearhouse. Together, both collections provide every couple with the total wedding party solution.

Availability
WHITE by Vera Wang bridal gowns, bridesmaid dresses and accessories will be carried in 250 David's Bridal stores in North America, including five Canadian locations. Bridesmaid gowns will be available in sizes ranging from 0-26 and bridal gowns will be available in sizes ranging from 0-14, with select styles available in sizes 16-26.

For more information on the WHITE by Vera Wang collection, please visit www.whitebyverawang.com.


About Vera Wang
Vera Wang Group designs, markets and distributes collections of women's ready-to-wear, cocktail attire and bridal. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (The Kenmark Group), china, crystal, silver and gifts (WWRD), fine papers (William Arthur), bedding (Revman International), Lavender footwear (Brown Shoe Company), luggage (Hartmann), flowers (FTD) and Barbie (Mattel, Inc.). In addition, Vera Wang on Weddings was published by HarperCollins Publishers in 2001. In 2007, the company partnered with Kohl's to introduce Simply Vera Vera Wang, a lifestyle collection. In Spring 2011, Vera Wang launched her highly anticipated inaugural collection for David's Bridal, WHITE by Vera Wang, which brings the acclaimed Vera Wang aesthetic to a new set of brides. In Fall 2011, Vera Wang partnered with Zale Corporation to introduce Vera Wang LOVE, an exclusive collection of diamond engagement rings, wedding bands and solitaire jewelry. Set to launch in the first quarter of 2012, Vera Wang introduced an exclusive collection of rental tuxedos for Men's Wearhouse, BLACK by Vera Wang. Vera Wang further extended her digital footprint by launching the Vera Wang on Weddings app for the iPad, iPhone and iPod Touch in February 2012.

For more information on Vera Wang, please visit the company's website at www.verawang.com.


About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.

To learn more about David's Bridal, please visit www.davidsbridal.com.


Copyright 2012 David's Bridal, Inc. All rights reserved.