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DAVID'S BRIDAL LAUNCHES FALL 2012 COLLECTION

Offering Women Romantic and Runway-Inspired Fashion for their Big Day and Beyond

CONSHOHOCKEN, PA., Fall, 2012 - Nearly half of brides claim that their wedding dress is nothing like they pictured when they were young, according to David's Bridal's annual "What's on Brides' Minds" survey ¹. The nation's leading bridal and special occasion authority ensures that brides find "the one" with the launch of its Fall 2012 collection featuring both traditional and runway-inspired styles fit for every bride's unique personality, body type and budget.

Gorgeous Gowns
This season, top bridal trends include layered lace, skirt drama, modern coverage updates, soft colors, and one-shoulder and fit-and-flare silhouettes. For the bride seeking classic elegance, the Oleg Cassini Collection features gowns made with layered lace and asymmetrical tiers in delicate colors like sand. The Galina Signature Collection, perfect for the fashion-forward bride, boasts skirt drama and sparkle. The bride who prefers simplicity will love the Galina Collection highlighting illusion necklines and grosgrain ribbon detailing. Traditional and romantic brides can look to the David's Bridal Collection for classic ball gowns, traditional A-lines and both one-shoulder and fit-and-flare silhouettes in light colors like pink. The bride in search of a more informal wedding style can choose from the DB Studio Collection featuring chiffon and sheath layered fabrics.

New for fall 2012, the David's Bridal Luxe Collection is perfect for the bride seeking an elegant and elaborate gown on her big day. Available in-stores only, the collection features lavish detailing including beaded bodices and pickup skirts.

Pretty Party Dresses
The bridal party will certainly not go unnoticed in fall's newest colors including Gem green and Rosewood pink as well as the color of the season, red-hot Apple. The 2012 Oscars' red carpet has set the stage for bridal party trends with dresses showcasing updated fabric combinations and modern jeweled embellishments.

Bridesmaids will turn heads in sculpted skirts and fit-and-flare gowns creating an hourglass shape while flower girls and junior bridesmaids can dance the night away in tea-length and faux one-shoulder dresses. Mothers of the Bride and Groom will shine in long and short one-shoulder silhouettes with a variety of updated coverage options and colors such as metallics and neutrals.

David's Bridal offers an array of party dresses including LBDs and the new "LWD" – little white dress. From the engagement party to the honeymoon, these styles include blousons and one-shoulder silhouettes with details like stretch lace and statement embellishments.

Finishing Touches
It's all about the details with lace, ruffles, gemstones and touches of soft neutral colors being top accessory trends. Women can add a pop of color with a sash or an extra touch of sparkle with metallic shoes and jewelry. Must-have hair accessories include metal and stretch headbands, fascinators embellished with feathers, flowers and lace, traditional mid-veils and soft flower clips. For a classically romantic aesthetic, beautiful handbags are made of lace and ruffles. Gorgeous bold linear earrings and crystal and pearl bracelets complement the trends of the season.

David's Bridal continues to be the one-stop destination for any wedding or special event this fall offering head-to-toe looks for women in a wide range of styles and sizes, from 0 to 26.


About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.

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Copyright 2012 David's Bridal, Inc.



¹ David's Bridal's "What's on Brides' Minds" survey was conducted by Wakefield Research (www.wakefieldresearch.com) between November 17th and November 23rd, 2011. For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months.