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White by Vera Wang Exclusively at David's Bridal Presents the Spring 2012 Collection


With the Spring 2012 White by Vera Wang collection, exclusively at David's Bridal, Vera Wang continues to create designer looks that are attainable for brides and bridesmaids everywhere. The Spring 2012 launch features bridal gowns, bridesmaid dresses, accessories and shoes.

The Spring 2012 Bridal Collection
The Spring 2012 Bridal Collection presents nine new styles, priced between $500-$1,500. Each look is unique in design and aesthetic, perfect for catering to the individual tastes of every bride. The collection includes strapless gowns in taffeta and gazaar with asymmetrically draped bodices in soft hues of white, ivory and blush. The collection also features contemporary looks styled with clean, simple details in updated mermaid and A-line silhouettes and sweetheart, strapless and asymmetrical necklines.

The Spring 2012 Bridesmaid Collection
The Spring 2012 Bridesmaid Collection features two new looks which provide an array of options, from traditional to modern, that allow a bride to select the ideal dress for her cherished bridal party.

For a classic look, the White by Vera Wang Bridesmaid Collection introduces stylish cocktail dresses with contemporary details such as illusion and asymmetrical necklines, bubbled skirts, and asymmetrically draped silhouettes.

All dresses are priced under $200, in sizes 0-26, ranging from $158 to $198.

The palette of nine shades is exclusive to White by Vera Wang and includes Amethyst, Blush, Champagne, Charcoal, Ebony, Midnight, Moss, Orchid as well as Willow, which is being introduced as a new color for the Spring season. From rich neutrals to sophisticated hues, the bridesmaid collection has an assortment of stylish offerings.

The Spring 2012 Shoe Collection
The White by Vera Wang Spring 2012 Shoe Collection introduces a chic assortment of styles ideal for the spring and summer season. With open-toe sling back heels adorned with elegant bow detail and draped satin straps, each style possesses a special charm that will perfectly complement a bride on her special day. All shoes are priced under $100 and are composed of rich fabrics such as satin and charmeuse.

From the Designer
"It gives me great pride to be able to bring my designs to more women through White by Vera Wang. The collaboration with David's Bridal is the perfect marriage of our abilities, both from a business and creative perspective," says Vera Wang.

Having amassed years of experience dressing brides around the world, Vera Wang understands that a gown is extremely personal to a bride and often symbolizes a moment the bride has dreamed about her entire life. With the White by Vera Wang Spring 2012 collection, more brides are able to transform their wedding dreams into reality and make their day truly special.

Availability
White by Vera Wang bridal gowns, bridesmaid dresses and accessories will be carried in 250 David's Bridal stores in North America, including five Canadian locations. Bridesmaid gowns will be available in sizes ranging from 0-26 and bridal gowns will be available in sizes ranging from 0-14, with select styles available in sizes 16-26.

For more information on the White by Vera Wang collection, please visit www.whitebyverawang.com.


About Vera Wang
Vera Wang Group designs, markets and distributes collections of women's ready-to-wear and bridal apparel. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Kenmark Group), china, crystal, silver and gifts (WWRD), fine papers (William Arthur), mattresses (Serta), bedding (Revman), Lavender shoes (Brown Shoe), luggage (Hartmann), flowers (FTD) and Barbie (Mattel). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl's to introduce Simply Vera Vera Wang.

For more information on Vera Wang, please visit the company's website at www.verawang.com.


About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.

To learn more about David's Bridal, please visit www.davidsbridal.com.

Media Contacts
Roxsanne Tai / Lisa Liu
PR Consulting
212.228.8181
roxsanne@prconsulting.net
lliu@prconsulting.net

Christy Rabil
David's Bridal
610.943.6274
crabil@dbi.com

Priya Shukla
Vera Wang Group
917.438.4661
pshukla@verawang.com

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