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Teens Dress to Impress for Prom 2012


CONSHOHOCKEN, PA, March 5, 2012 - From Proms and Homecomings to Quinceañeras and Sweet Sixteens, teens everywhere are looking for head-to-toe looks for their next social event. David's Bridal, the nation's most trusted special occasion dress authority, offers teens fashion-forward prom dresses and must-have prom accessories that won't break the bank. New for 2012, David's Bridal introduces the exclusive Hollywood Collection by Hailey Logan featuring gowns inspired by young starlets on the red carpet.

"Teen fashion continues to evolve and is frequently inspired by celebrities on the red carpet and beyond," says Cassandra Morris, the newest member of the David"s Bridal Style Council, specializing in teen fashion trends. "Prom 2012 is all about sparkle and shine, with glamour taking a front seat in standout pieces for every teen. From long soft silhouettes to short sweetheart stunners and beaded details to gorgeous prints, David's Bridal offers fabulous styles in a variety of sizes to fit everyone's unique personality and budget."

Picture-Perfect Prom Styles
This year's prom girl will fall in love with long Grecian-inspired silhouettes available in sleeveless, one-shoulder and halter necklines and made of chiffon, charmeuse and mesh fabrics. Girls opting for a more regal look can choose from a variety of ballgown styles with sweetheart and strapless necklines made of satin, taffeta and organza fabrics with pick up skirts and layers of tulle and tiers. Girls can achieve two looks in one with a transformer ballgown that allows them to go from long and glamorous at the prom to short and sassy for the after party, with just a simple unhook. Neutrals like ivory and white and metallics like silver, gold and warm bronze allow this year's teens to shimmer on the dance floor. Teens will shine with bold standout shades like blazing corals and mangos, hot pinks and fuschias, pretty pastels, feminine purples and royal blues.

This season it's all about the details with updates on hemlines and skirts. Highlight any girl's style in beaded and jeweled necklines, sequin bodices and glitter overlays. Teens can turn heads with side cut outs, criss cross backs and key holes heavily beaded with colored stones. Prints are a must-have this season and feature colorful abstracts, watercolors, ombre and florals in eye-catching red and blue hues. When it comes to hemlines, hi-low numbers made with chiffon and taffeta are a trendy alternative for teens. It's all about the drama - skirt drama that is - with show-stopping full and fluffy skirts with multiple tiers, layers of tulles, ruffles and pick-ups, making a teen feel like a princess on her big day.

Red Carpet Ready
Star power takes a front seat with the new Hollywood Dress Collection by Hailey Logan, sold exclusively at David's Bridal offering celebrity style and red carpet glamour for a fraction the price. Inspired by young starlets like Selena Gomez, the collection features fashionable styles in colors like ivory, purple, emerald green, bold prints and black, all retailing for under $200.

Glitz & Glam Accessories
Head-to-toe accessories pull together any outfit; this season, girls will fall in love with the offerings at David's Bridal. Platform pumps are all-the-rage from animal prints, glitter, patents or metallics. Red carpet-inspired accessories are a must-have for the season and include bold crystal earrings and sparkling bracelets that are sure to draw the eye. The "look of real" will make any girl feel like a movie star! Show stopping handbags are available in new metallic styles, glitter and gemstones and 3D floral treatments. Lastly, top off any look any with a jeweled headband, horse hair fascinator or clip-in hair flower accessory paired with satin or lace gloves.

David's Bridal offers teens a wide selection of gowns fit for all shapes and sizes, with more than half of the Prom 2012 dress collection available in plus sizes 17-24W. A style fit for every budget, gowns ranging from $99-$299 and accessories starting at just $10. The Prom 2012 collection will be available online and in select stores.


About Cassandra Morris, Davidss Bridal Style Council Member, Teen Fashion Expert
Cassandra knows teens and the fashions that they love. As the prom and formal dance expert for About.com, she provides thousands of teens with daily tips on style, makeup, dating and hair 'dos and don'ts. When she's not dishing about teens, she's also an actress, starring in over 25 commercials and recording over 200 voiceovers for animation, video games, radio and television. Currently calling Los Angeles home, Cassandra lives by her style mantra: "Take it easy with the heels, dress how you feel and for your body, no one else's." Cassandra, who is available for print or broadcast interviews, brings her teen fashion expertise to David's Bridal, helping stylish girls everywhere achieve an affordable and original look for some of the most memorable nights of their high school years.


About David's Bridal

With more than 60 years of experience, David's Bridal understands the importance of providing teens and brides-to-be with a vast selection of exquisitely crafted dresses and accessories, available at affordable prices. Today, with over 300 locations across the US, Canada and Puerto Rico, David's Bridal maintains its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1.877.706.PROM or visit www.davidsprom.com.

To learn more about David's Bridal, please visit www.davidsbridal.com.

Copyright © 2012 David's Bridal, Inc. All rights reserved.