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DAVID'S BRIDAL SAYS, "I DO"
TO CANADA WITH TWO NEW TORONTO AREA LOCATIONS

Most Trusted United States Bridal Retailer Expands Into Mississauga and Scarborough

TORONTO/MISSISSAUGA, ON, March 3, 2011 - David's Bridal, the leading U.S. bridal and special occasion authority outfitting more than one in three American brides, is proud to announce its expansion into Canada. Renowned for providing beautiful designs, incredible value and superior service, David's Bridal is excited to make its mark in Canada with two new stores in Mississauga and Scarborough.

To commemorate the expansion, a ribbon-cutting ceremony was held at the Mississauga store (Meadowvale Shopping Centre at 3105 Argentia Road) at 10:30 a.m. with introductory remarks from Mississauga Mayor, Hazel McCallion. David's Bridal chief marketing officer, Brian Beitler, Craig Debenham, senior vice-president of stores for David's Bridal, and fashion director, Catalina Maddox-Wagers, participated in the grand opening festivities. The ceremony also signified the official opening of the Scarborough store at SmartCentre Scarborough (1900 Eglinton Avenue East).

"Love knows no boundaries, and today marks a new tradition of providing style, quality and value to customers throughout North America," said Brian Beitler, chief marketing officer of David's Bridal. "We're excited that Canadian women can now enjoy the same unique bridal service experience and affordable bridal and special occasion gowns and accessories that Americans have relied on for over 60 years."

Affordable Designer Collections
Whether she's shopping for that dream wedding gown or perfect little black dress, Canadians will fall in love with the unparalleled selection of exquisitely crafted and fashion-forward bridal, bridal party and special occasion fashions and accessories at David's Bridal. With an extensive collection of elegant bridal gowns ranging in price from $299 to $1,600 ? including designer gowns from Oleg Cassini, Galina Signature and White by Vera Wang ? it's easier than ever for brides-to-be to find the perfect gown, without breaking the bank. While many salons only carry wedding gown "samples," which require a lengthy ordering process, David's Bridal offers the ultimate in convenience by carrying gowns in sizes 0 - 26W, including select styles available in petite and plus-sizes, that can be tried on and, most often, taken home that same day.

Introductory Offers
Appealing to every personal style and budget, David's Bridal is the essential shopping destination, thanks to its exclusive collection of classic and trend-driven dresses and accessories, available both in-store and online. To celebrate the Grand Opening, now through March 6th, consumers can take advantage of special introductory savings of $50 - $200 off bridal gowns (excluding White by Vera Wang), $20 off bridal party dresses and 15% off select accessories (see stores for details). In addition, the first 300 customers who enter the Mississauga store today and the Scarborough location tomorrow, March 4th, will receive $50 gift cards towards a $299 minimum purchase. The gift cards are valid until Sunday, March 6th, and can be used on White by Vera Wang styles. For further information about the Mississauga and Scarborough store hours and David's Bridal offerings, please visit www.davidsbridal.ca or call 1-877-851-2743.

About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 50% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.

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