Posts Tagged ‘Prom Fashions’

Check out a great interview with Special Occasion Dresses with Buyer Lisa DiBello!

Thursday, May 16th, 2013

Monday Monday! Prom Night Inspired By Oscars!

Monday, April 15th, 2013

Good Morning DB Readers, Happy Monday Monday! Prom season is right around the corner, and we are so excited for all of the girls who have found their dream dresses for their big night! Even if you’re still looking, David’s Bridal is a great place for inspiration if you’re looking for the perfect dress, or you can find a great dress with us!  This weekend we were featured in a New York Times story about Prom girls looking to celebrities for inspiration on what to wear to their prom! Read the story below, or read it here!

“I’ve got girls whipping out their iPhones,” Stacey Rywelski, the manager of David’s Bridal in Long Island City, said the other day. “They’ll say, ‘What do you guys have that looks like this?’ ”

Jennifer Lawrence, named as best actress, in a Dior gown at the Oscars in February. The dress has prom potential.

Ms. Rywelski was describing the annual shopping frenzy that takes place in America shortly before that hallowed high-school ritual, prom, customarily in May or June. And this year, she and others say, the Academy Awards in February, quickly digested by style commentators, have been a particularly fertile source of ideas for young shoppers and the designers who cater to them.

“Every girl is taking red-carpet inspiration,” said Katherine Vargas, 16, a senior at Robert F. Kennedy Community High School in Flushing who watched the Oscars intently, zooming in on Jennifer Lawrence, who won best actress in a Dior couture gown. “I loved her in ‘The Hunger Games’ and on every red carpet, she stuns me. She inspired me to look for a blush dress.”

So Ms. Vargas took to Google, searching for “blush prom dress” and found a strapless fit and flare dress with cut-glass beads from David’s Bridal.

Alexi Buliavac’s choice, which she bought for $378 from Unique Vintage, is a simple Night Moves by Allure blue dress with sparkles on the waistline and a sweetheart neckline. “I got the color from the Oscars,” said Ms. Buliavac, 17, a senior at John Burroughs High School who lives in Burbank, Calif. “I liked the silver and blue dresses like Amy Adams’s dress and Penélope Cruz’s. I wanted that for prom.”

The Oscar ceremony is broadcast when prom issues of teen magazines hit the newsstands, many dresses are already in stores and girls are planning their looks. This year’s crop of red-carpet trends (neutral colors, strapless necklines, beading and sequins) had a sweetness that seemed particularly prom-friendly. “A great return to feminine beauty, with sweetheart necklines and the emphasis on hourglass silhouettes,” said Zoey Washington, the owner of Littlebird, a lifestyle company for teenagers on the Upper West Side of Manhattan.

In his column for Slate, the Barneys creative ambassador Simon Doonan was somewhat more acidic. “Is it fashion? No.” he wrote of the styles that prevailed at this year’s Oscars. “Is it a parade of conventional prom dresses? Yes, I am rather afraid it is.”

But as Mr. Doonan said in a recent phone interview, “when a girl goes to the prom, she wants a silver-screen, old-school moment of glamour.”

“It’s not got a lot to do with high fashion,” he noted.

Hollywood has long figured in the dreams (and nightmares) of prom-bound teenage girls: The daisy-adorned dress worn by Elizabeth Taylor in “A Place in the Sun” reverberated through junior departments for years; less so the homemade ones of “Carrie” and “Pretty in Pink.” But only in recent years, with the rise of stylists and endless Internet images, has the focus been on the red carpet, which, like prom, is “a highly crafted theatrical moment that is pure drama,” said Ann Shoket, the editor in chief of Seventeen magazine.

The Oscar ceremony is far from the only event to influence decisions. By February, Carter Rutherfurd, 17, had already bought two possible dresses for her prom at T. C. Roberson High School in Asheville, N.C.: a tangerine Nicole Miller dress and a dark green dress from J. Crew inspired by a Vera Wang gown that Mila Kunis wore to the Golden Globes in 2011.

But then she saw Jessica Chastain’s copper Armani Privé Oscars gown. “It took my breath away,” Ms. Rutherfurd said. “It was simple, classy and so elegant. I love the color, and the sparkle on it made it stand out.” Using Pinterest and Rent the Runway and with a budget of $250, she said, “I am looking for a dress similar to that for my own.”

Some girls are looking at photos of after-parties and even to broadcasters for inspiration. Natalie Steele, 17, loved the black Tony Ward couture dress that Giuliana Rancic wore as a red-carpet correspondent. “It was simple and classy, it’s what I want when I go to prom,” said Ms. Steele, who is a senior at Santa Susana High School and lives in Simi Valley, Calif. With $150 to spend, she found a black strapless dress from David’s Bridal that was form fitting and flared out at the bottom. “The dressing rooms don’t have mirrors,” she said. “I walked out and my mom and I saw it at the same time. I knew this was the one.”

Others like Ms. Buliavac find inspiration merely in the color, or detail, of an Oscars dress. Samantha Parrish, 17, who attends Garrison Forest School and lives in Randallstown, Md., is planning on sewing her own prom dress à la Molly Ringwald’s character in “Pretty in Pink”— though arguably with a more sophisticated influence. “I liked Adele’s dress,” said Ms. Parrish, referring to the “Skyfall” singer. “I’m thinking of that design with sleeves and a long dress, maybe in sheer navy.”

Julie Durocher, the design director for the dress brand Jovani Fashions, said that after the awards, stores called the company looking for champagne and blush hues like the one Ms. Lawrence favored. Fortunately, she had plenty.

“I’m making sure we’re right there with the Oscar look, so that when somebody wants to buy a dress, they don’t have to wait till next year,” Ms. Durocher said, since it takes from 6 to 12 months for a dress to go from her sketchbook to retail.

Having dresses in stores that reflect Oscars trends is partly luck, said Lisa DiBello, prom and adult-occasion buyer for David’s Bridal. “We carry so many looks from the minimal to the heavily embellished that we’re bound to have something that is similar to what is on the red carpet,” she said. “If we saw a great dress this year, we could do it for 2014.”

The crystal ball can also be helpful. “We had forecast beads and sequins would be hot like what we saw on Catherine Zeta-Jones, Jessica Chastain and Amanda Seyfried,” said Omid Moradi, the chief executive for the line Faviana. “Gold is very hot right now over silver. We have a dress in our collection similar to Renée Zellweger’s.”

“Similar” has become a key word, rather than “knockoff.”

“Girls are less in interested in ‘ripped from the red carpet’ than looking to these celebs as icons,” Ms. Shoket said. “It’s about channeling the energy. You want Jennifer Lawrence’s girliness, or Rihanna’s flirty sex appeal or Taylor Swift’s sweet glamour rather than being a one for one.”

As when Kate Middleton married and designers rushed to copy her Alexander McQueen gown, replicas of famous Oscars dresses are available from some companies online, but they’re generally sold only showing a photo of the original dress, so quality, design and detail are somewhat up to chance. (Though Mr. Doonan noted: “You’re going to drink and fall around and sweat, so a couture dress would inhibit you, and you wouldn’t have such a good time. It’s better to have a copy of a copy of a copy.”) ABS Allen Schwartz is a dressmaking company once known for outright copies of red-carpet wear, but no more, said the designer Allen Schwartz. “I didn’t like the publicity, “ he said. “It kind of takes away from the creativity.”

But “you’d see all of those Oscars trends represented in our evening line,” he said. “We have the blush pinks, we have long black gowns with studding.” Mr. Schwartz agreed that this Oscars season is particularly open to translation into prom looks. “Especially today with all the young starlets, the Jennifer Lawrences, they’re much more contemporary than the Hollywood of 10 years ago,” he said.

Not too contemporary, however.

“One thing we’re particularly attuned to this year is a new level of modesty,” Ms. Shoket said. “It’s not about shocking people with crazy cutouts or incredibly sexy dresses or things that make parents go bonkers.”


What’s Your Homecoming Style?

Friday, September 14th, 2012

What’s Your Homecoming Style?

by Cassandra Morris

Homecoming dress hunting is a cinch when you know your signature style. Here’s how to find your perfect dress, based on your future plans.

The Next It Girl

You’re a social butterfly whose main incentive for finishing homework is so you can meet up with friends. When you’re not scoring invites to the best parties, you’re throwing them! This dress with its bright color, sequin and beading accents and pretty tulle, is the perfect fit for homecoming plus all those birthday, New Year’s and (soon enough!) college socials you’ll be invited to.

Style 310907

Future Style Blogging Sensation

Trends are your thing. When you’re not setting them at school, you’re scouring style blogs and red carpet photos for the next big one. This dress features long sleeves (which are huge for fall!), gorgeous lace texture and sequin sparkle, plus a short flirty hem. You can say you wore it first.

Style 231M29420

An Upcoming Powerhouse

Kelly Cutrone is your idol and you’re totally moving to a big city after school is over. Work hard, play harder is your mantra… and you’re proud of it! Try on this fab style. It’s every serious New Yorkers favorite color and perfect for after-dark, but the sparkle says that you’re ready to have a good time no matter what!

Style JS1R3152

The Budding Entertainer

If accepting a VMA for Best New Artist is in your future, you’ll need a diva dress that’s fit for the stage. This one has it all: sequins that will make you sparkle from every angle, a dramatic high-low hem, and a chiffon skirt that will flare out behind you when you’re making your entrance and exit. Be sure to pair this dress with some killer heels.

Style X25821TKA

The World Traveler

Your town has been great and all, but you’re ready for some new scenery! You can totally see yourself taking trains around Europe for a year, or venturing to South America to see what you can find. This hanky hem is dreamy and wistful, while the sparkly beading at the waist says you’re ready for adventure.

Style 231M24610


Accessories to Finish Off Your Prom Look

Friday, February 17th, 2012
Style Council Style PIPPA Style PIPPA Style 106268 Style 106268 Style 3631 Style 3631 Style H8083 Style H8083


It’s Never Too Early For Prom Shopping!

Thursday, January 13th, 2011

We believe that it’s never too early to start thinking about prom 2011! This season, we have carefully selected the most beautiful dresses that will make your prom absolutely unforgettable. We have incorporated 2011’s best style trends, fabrics, colors, and more to bring you this year’s amazing prom collection. It’s time to start shopping, girls!

Whether your style is chic, bold and modern, or simply sweet, David’s Bridal has the perfect prom dress for you. Early planning is a great way to get the best prom dress and help you claim your color and style amongst your friends, so you can shine and stand out amongst the crowd. Additionally, shopping early ensures plenty of time for alterations and to scope out the perfect accessories that will complement your look from head to toe. Prom creates memories that last a lifetime, and you deserve to feel like a princess on this special day.

Funky and modern patterns are all over the runway this season, and David’s Bridal has carefully chosen a mixture of animal prints and multicolored fabrics to create the most in-style looks for your prom. With the help of Jessica Simpson, we have created a collection that will surely include the perfect prom dress for every girls’ style preference.

Animal prints are hot off the red-carpet this season! If you’re looking for an unforgettable dress, choose an elegant charmeuse animal print gown (Style 6474) that delivers a hip and unique look. Let your wild child out by matching this beautiful prom dress with sassy black jewelry and high heeled black shoes for a flawless look. The beading on this dress will add eye catching appeal.

Another great prom dress style this year is a one shoulder dress. Our one shoulder jersey dress (Style 231M06010) will surely stand out with its unique cut and detailed waist. Black is always the color of sophistication and is ultra flattering on any figure. The one shoulder sequined accents allows for matching silver earrings and eliminates the need for a necklace.

For prom 2011, David’s Bridal is thrilled to partner with entertainer and fashion icon, Jessica Simpson, to create 6 show-stopping styles sold exclusively at David’s Bridal. This collection is inspired by this fashionable celebrity’s sweet and glamorous style and is inspired by the red-carpet, but designed just for you. Style JS1A2518, by Jessica Simpson, incorporates this season’s focus on tiered ruffles and one shouldered cuts. In a feminine chiffon fabric, this magenta colored gown is perfect for spring 2011. Accompanied by a ruched waistline, this dress accentuates your beautiful figure, and the long skirt will make you feel like royalty on your special day. Pair this prom dress with bright and bold jewelry and funky shoes for this special occasion.


David’s Prom Dress featured on Regis & Kelly!!

Friday, April 23rd, 2010

Check out David’s Prom Dress style 309250 featured on Regis & Kelly!