The days of mallrats and hours wasted wandering through a department store aimlessly browsing are very nearly over. Mobile fashion shopping apps are the future: Why browse a catalog when you can get filtered results based on your fashion interests right on your smartphone? In fact, shopping is increasingly going online.
Much of that online traffic comes through apps. And many of these apps feature Pinterest-like items that display a fashion trend, which users can save to their personal collections for later use. Others make your shopping day easier, plotting out what stores are close to you and giving you directions. Still others actually save you money, display stores with current discounts and alerting you when a store with a deal is nearby. And the social element is huge.
Pose cofounder Alisa Gould-Simon said, “Social plays a huge role in fashion discovery — consumers have long looked to one another to see what they were wearing — so now this habit is being magnified and accelerated with the help of social and digital media.” Whatever kind of shopper you are — whether you’re super organized, you’re too lazy to leave your apartment or you’re just searching for a good deal— these are the top shopping apps for every personality.
Pose fulfills all your fashion needs in oneapp. Browse through styles, organize items you like and shop for certain items like skirts or shoes all within the app. Users can see what top bloggers, brands and celebs are wearing and posting to the app, then organize items into personal collections, such as ‘shoes,’ ‘accessories’ and ‘style inspiration.’ After taking a photo of a fashion item or outfit on themselves, users can share via Facebook, Tumblr and Twitter.
Go Try It On is a social style network, meaning you can scroll through friends’ photos, as well as “Like” or comment. Filter who you follow based on your style preferences, or follow a bunch of different users for a wider variety of styles. A discover tab displays Featured, Popular and Recent posts, and a Connect tab suggests popular celebs, bloggers and fashionistas within the app to follow.
Cloth lets you document your favorite outfits, then add notes, tags and categories that will make searching for them later easier. For example, say you have a great office outfit that transitions to evening. Categorize the outfit as Evening and Work. Then search for that outfit later when you don’t feel like putting together a new ensemble.
StyleBook keeps a digital inventory of everything in your closet. Users take photos of every item they own, then the app enables them to sort looks without physically trying anything on. Although some may see this as more work since you have to take photos of everything, just think of the outfit coordinating you can do when you’re not at home and able to view everything in your closet. And for those who live in shoebox-sized apartments, you can tag exactly where to locate that belt or this sweater.
Based on what stores you shop at often, you probably have several discount cards in your wallet at any given time. But it’s easy to forget about them when you’re checking out, or when you’re in the neighborhood but don’t think to visit that particular store. Snapette ensures you won’t forget. The app alerts you when you’re close to a store you follow that is promoting a discount or giveaway at that particular moment.
Whether you’re super organized with everything or you just don’t want to waste your day wandering around when you could have a strategic shopping game plan, Pickn’Tell is the app for you. Pickn’Tell has an inventory of such stores as J. Crew, French Connection and BCBG, where users can check out events that store may be having, then base their shopping day around them.
Swirl is the total-package shopping app. From perusing others’ style to clipping items you like to your personal collections to shopping within the app to finding out about nearby deals, you can do it all within Swirl.
